Where possible, if commissioning a new website, demand, at least, minimum web accessibility compliance on a site (there are three levels of priority to meet), and aim for valid HTML and CSS. Actually, this is the law in some countries although you would not know it, and be prepared to put a bit of work in to keep your rating.
BuildFire was linked to within the article during the first month of going live. After only a few weeks, this article ranked on page 1 (and still does) for the term ‘app maker’ (searched for over 22,000 times per month), amongst a number of other competitive keywords.
No duplication, more information, and everything is clearly tagged and separated. No real additional work is required to generate something of this quality: the price and length are the only new data, and they are already displayed on the site.
Categorise: group each of your keywords into topic-focused categories. For example, keywords within the ‘App Creation’ category include, ‘make an app’ and ‘how to build an app’. Alongside this, you can group keywords based on searcher intent. For example, keywords with transactional intent will usually contains words like ‘buy’, ‘price’ or ‘deal’.
When I looked in Google Webmaster Forums there are plenty of people asking questions about how to fix this, at the time – and as usual – it seems a bit of a grey area with a lot of theories….. and some of the help in the Google forum is, well, clearly questionable.
Then it is fair to say you do get a boost because keywords are in the actual anchor text link to your site, and I believe this is the case, but again, that depends on the quality of the page linking to your site. That is, if Google trusts it and it passes Pagerank (!) and anchor text benefit.
Promotion strategyIt’s one thing to have great content on your site but if no one recognises how great it is, Google will have a hard time recognising it too. Our team comprises SEO, PR and content marketing experts, putting us in a position of real strength when it comes to promoting your website online. We help you get your brand in front of your target audience and build your site’s authority.
16th July 2015 Matthew Barby It’s a good idea but I’d start by understanding what format your target audience wants to see. By target audience, I’m referring to those likely to link to you, not convert (these are usually be two separate groups). If they’re used to linking to infographics then you could validate your idea, however just having an embed code doesn’t mean people will use it. Truest me, I’ve learnt this the hard way. Thanks for sharing your thoughts and thanks for the upvotes
By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. In June 2007, The New York Times’ Saul Hansell stated Google ranks sites using more than 200 different signals. The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization, and have shared their personal opinions. Patents related to search engines can provide information to better understand search engines.
The biggest advantage any one provider has over another is experience and resource. The knowledge of what doesn’t work and what will hurt your site is often more valuable than knowing what will give you a short-lived boost. Getting to the top of Google is a relatively simple process. One that is constantly in change. Professional SEO is more a collection of skills, methods and techniques. It is more a way of doing things, than a one-size-fits-all magic trick.
Product Hunt surfaces the best new products, every day. It’s a place for product-loving enthusiasts to share and geek out about the latest mobile apps, websites, hardware projects, and tech creations. (source)
Technical excellenceIf your website doesn’t work well or deliver a positive user experience, Google will be reluctant to include it in its search results. Our expertise in web development as well as SEO means we are able to comprehensively audit your site from a technical perspective, ensuring everything works as it should and advising on where improvements needs to be made and could be made in future.Content qualityIf your website isn’t relevant to the search query – or more specifically, if Google doesn’t recognise its relevance – it won’t rank. We review your existing content, ensuring that each page has a clear purpose and that your site displays your expertise across your full range of products and services, and support you in the creation of new content to capture the attention of your target audience.Promotion strategyIt’s one thing to have great content on your site but if no one recognises how great it is, Google will have a hard time recognising it too. Our team comprises SEO, PR and content marketing experts, putting us in a position of real strength when it comes to promoting your website online. We help you get your brand in front of your target audience and build your site’s authority.
BrightonSEO is a one-day search marketing conference and series of training courses held, not surprisingly, in Brighton. It takes place twice a year and brings together some of the best speakers in the world of search, and definitely the best crowd. The next event will be taking place over April 6th & 7th at the Brighton Centre. The SEO Training courses will be on the 6th and the Conference on the 7th.
It’s one thing to have great content on your site but if no one recognises how great it is, Google will have a hard time recognising it too. Our team comprises SEO, PR and content marketing experts, putting us in a position of real strength when it comes to promoting your website online. We help you get your brand in front of your target audience and build your site’s authority.
I write and publish to my blog to keep track of thoughts and get feedback from industry and peers. As a result, of this strategy, I get about 100K visitors a month from Google.
Great article. You mention acquiring referral traffic and links via offering discount codes to bloggers/sponsorship of events, etc. Do you think these links should be no-follow, and what risks do you think come with this if not?
Hey Matthew, this article is absolutely one of the best reads I came across during the last couple of month. I am now hesitating to weather I should share this article with others or not, ha-ha (just kidding) because your case-study is box-full important information. What is more important – your article is really inspiring. I understand this content piece is to share the success, but what about the lessons you’ve learnt? You (and now we) know some things work, but do you have anything do share about the challenges and losses you faced? Thank you.
For digital marketers, search on a mobile device is a mainstream digital marketing discipline that is now very different to classic desktop SEO. In this article, we hope you will acquire an understanding of the mobile search ecosystem and how it affects your brand. We’ll also help you understand how to implement, technically, to ensure best possible adoption.
Google will now begin encrypting searches that people do by default, if they are logged into Google.com already through a secure connection. The change to SSL search also means that sites people visit after clicking on results at Google will no longer receive “referrer” data that reveals what those people searched for, except in the case of ads.
Hi , I’m , founder of a London-based startup called , and I think you may be interested in our new product. We’ve developed a GPS-powered app that helps drivers instantly see how much they’re spending on petrol with each journey they make, and whilst there are similar apps out there (e.g. XXX and XXX), this is the first time an app has been created that uses up-to-date, real-time data from local service stations around the world. We are releasing the Android version next week, and we expect the iOS version to be approved shortly after. I’ve attached a few screenshots of what the app looks like, and here’s a link to a video that demos exactly how it works. I thought I’d give you first refusal to review this app before contacting other publications. If you could let me know if you’re keen to learn more, I’d appreciate it. Thanks a lot for your time. Name Position Telephone number Twitter Handle
A Simple 1-2-3 Guide to Getting Better Search Results Write fantastic, useful content that uses words and phrases used by people who search for your products and services. Make it easy for people to share and link to it. Keep doing it! Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it’s simply quality control for websites. Having said that, if there was ever an industry that was little understood by outsiders it’s SEO. Ask some SEO companies about SEO and they’ll try and blind you with science and confuse you into thinking it’s a black art. Say to some companies what is SEO and two hours later you’ll be none the wiser. Not so here at Red Evolution. We love seeing the light bulb go on when our clients get it. We prefer our clients to not only know what we are doing for them, but why!
No overt blogging, no great focus on Social Media, just excellent Digital Marketing that does not cost the earth Benedict is an five strong team who work out of a fun energetic office in Wimbledon. We have a low turnover of clients and a high success rate. We are an extremely helpful businesses that thrives on hard work and output works of the highest linguistic, design or code quality. We do not undertake PPC campaigns nor do we overtly advocate social media marketing or irrelevant blogging. We have the confidence, knowledge and support your SEO requires. See SEO services. All of our consultants have gone through rigorous training and actively participate in our research programmes each with their own individual field of excellence. One of the most important parts of our SEO company is research. We ‘research search’ and pass on the benefits of our analysis on to our clients. We are already known in the UK industry as the most progressive link building service provider. We can do anything – you are only restricted by your imagination At Benedict we encourage our clients to scale up. We like to think on an industrial scale. It is not necessary to rely on a single website, when it is possible and affordable to create an internet presence that will rival all your competitors rolled into one. This might include content strategies, ecommerce sites with additional product, aged domains with topical providence, micro sites geared toward gaining traffic from a single key phrase, geo targeted pages (keyword + location), international sites, Facebook pages, Tweets etc. We are a B2C / B2B search company that specialises in generating traffic from Google searches, via a collection of techniques that are by far the most advanced currently available on the market. More about Benedict. “We partner with your company to develop a genuine and deserved Google ranking, helping your core digital presence generate increased traffic.”
To understand how search engines like Google are crawling your website and identify technical solutions for your SEO, you need to conduct a log file analysis. Written by our very talented Head of SEO Daniel Butler, here’s a complete and detailed guide to how to get this done.
Whats the minimum term for SEO services from JSEO?At JSEO, we believe that a customer should only work with us for as long as they want to, and as such will not tie you into a lengthy SEO service contract. Usually our SEO service agreement are on a one month rolling basis after an initial three month period. We are confident that the results our SEO services attain and our helpful team of London based SEO consultants will keep you working with us long term.What sets your SEO company apart from other agencies?JSEO differentiates itself from other SEO companies in many ways, most notable is at the point of service delivery; We believe in full transparency throughout the search engine optimisation process, clients will be informed of any activities undertaken. Its worth bearing in mind that all of our campaigns are unique and are based on the individual results of the clint in question, other SEO companies provide one size fits all.Do your SEO consultants comply with GWG?Throughout working on your campaign JSEO’s SEO consultants will alway operate within Google Webmaster Guidelines. We aim for longterm future proof results for all of our client campaigns, thats why we have a year on year client retention rate of over 80%. Get in touch today to have a no obligation conversation with one of our expert SEO consultants, simply fill in the form below and an SEO consultant will call you back.
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Note: If the business is a member of a trade or professional association, membership details, including any registration number, should be provided. Consider also the Distance Selling Regulations which contain other information requirements for online businesses that sell to consumers (B2C, as opposed to B2B, sales).
These XML Sitemaps will even work on large sites, because of how they’re created, using one index sitemap that links to sub-sitemaps for each 1,000 posts. They will also work with custom post types and custom taxonomies automatically, while giving you the option to remove those from the XML sitemap should you wish to.
If your theme is compatible, and themes based on for instance Genesis or by WooThemes often are, you can use the built-in Breadcrumbs functionality. This allows you to create an easy navigation that is great for both users and search engines, and will support the search engines in understanding the structure of your site.
Starting April 21 , we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices. GOOGLE
Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.
The SEO Summer Launch Pad is the platform to give you a head start in achieving your career ambitions. We’ve already helped over 5,000 talented university students secure their dream internship or graduate role, so if you’re keen to receive similar support in 2016 and 2017 read on.
Hi Matt, it’s an awesome post. But I rather feel that it worked since app building is very very hot at the moment. I don’t think if the Saas is in a not so popular niche it will enjoy the same level of success. That said, any updates on your pescetarian blog. I was hoping to see something on that too
Now, consultants need to be page-centric (abstract, I know), instead of just keyword centric when optimising a web page for Google. There are now plenty of third party tools that help when researching keywords but most of us miss the kind of keyword intelligence we used to have access to.
We refer to SEO as a creative science. We believe in the power of data to inform and guide strategies, ensuring everything we do improves the user experience on your site and moves to further in the direction of your goals.We invest in a range of industry leading tools which enable us to analyse your website and user data in much greater detail than many of our competitors. These tools include the full suite of Moz analysis tools, OnPage.org, AHREFs, Screaming Frog, Gorkana, Raven, SEMRush and lots more.As well as these existing tools, we’re in the unique position of having our own dedicated developer working on building our own internal tools, making our work more efficient and meaning we can spend more time getting you the results you deserve.
It’s pretty clear to see the themes and topics that work well through BuzzSumo’s interface. To expand on this further, you can use a tool like Majestic, Ahrefs or Open Site Explorer to analyse which webpages on your competitors’ website have been linked to most.
In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.